More on this: Who Has The Longest Las Vegas Residency? This strategy tends to create a strong association between stars and brand even when the clothes that are actually worn do not possess the explicit Louis Vuitton signature: unlike Chanel, Louis Vuitton looks may be less clearly identifiable, but the stars who wear them are, and the association works. Posts on Twitter and Instagram announcing Louis Vuittons partnership with BTS topped half a million within a few hours. Blackpinks Lisa accrued $1.37 million in media impact value for Celine, more than the houses own channels. By Evan Thanks to her hugely engaged audience, Lisa is responsible for almost 90 per cent of the media value that is generated for Celine, Repelski says. She was recently named as part of the 9-person jury at this year's Cannes Film Festival, and earned an, Dior hosts runway show in South Korea for the first time. April 20, 2023 11:43am. Brands want to work with more than just a face. Finally, there is her keen instinct for fashion as a means of activism: As just one example, for her appearance at last years U.S. Open, where she won her third Grand Slam title, Osaka wore a series of protective face masks powerfully honoring Black victims of police brutality. She joins Zendaya, Hoyeon, & J-hope in the list! Theyre going to see how far they can stretch it as possible. Screen for heightened risk individual and entities globally to help uncover hidden risks in business relationships and human networks. Blackpinks Lisa has more than 52 million followers on Instagram and an engagement rate of almost 10 per cent, according to data from Lefty. pic.twitter.com/WzRHWb3piB, Louis Vuitton (@LouisVuitton) April 23, 2021, In a statement, Louis Vuittons Mens Artistic Director, Virgil Abloh says that he spent time with the group to go over creative visions and ideas for the brand, though he stopped short of revealing what exactly the guys have in store. Giving them another photograph is not entertaining.. Working with a real-life person always has risks because they might say something controversial and then as a brand youre stuck with this person. CGI influencers like Lil Miquela and Shudu are likely to resonate more with younger audiences, because Gen Z already live so much of their lives online in the virtual realm, whether its with video games or social media, he says.